cambridgenewspaper

Social media sites like Facebook and Twitter are popular and a lot of customers still use them, but there is another site out there that is gaining popularity. Instagram is a picture based social media site that is catching everyone's attention. According to Fast Casual, Instagram has grown from 5 million users to over 30 million since 2010. As of now, there are over 1 billion photos uploaded on the site with the number continuing to increase every day. Picture based social media sites are becoming increasingly popular with consumers. People are naturally visually based and websites that cater to this grab their attention. Restaurants like Dunkin' Donuts and Starbucks are using Instagram to promote their brand and run contests. Customers can posts pictures with their products for a chance to win a prize. This gets their customers engaged and also increases the amount of followers they have. Instagram is a way for brands to use a new approach to marketing their products. I...