Instagram: New Restaurant Craze 2019
Social media sites like
Facebook and Twitter are popular and a lot of customers still use them, but
there is another site out there that is gaining popularity. Instagram is a
picture based social media site that is catching everyone's attention.
According to Fast Casual, Instagram has grown from 5 million users to over 30
million since 2010. As of now, there are over 1 billion photos uploaded on the
site with the number continuing to increase every day.
Picture based social media
sites are becoming increasingly popular with consumers. People are naturally
visually based and websites that cater to this grab their attention.
Restaurants like Dunkin' Donuts and Starbucks are using Instagram to promote their
brand and run contests. Customers can posts pictures with their products for a
chance to win a prize. This gets their customers engaged and also increases the
amount of followers they have.
Instagram is a way for brands
to use a new approach to marketing their products. Instead of having
professional pictures and perfect images, Instagram allows spontaneous sharing
of pictures. This gives the site and brands more of a personality in the minds
of its customers. Buy Instagram Followers UK can also post pictures of their favorite brands and
products on the site which is great word of mouth advertising for restaurants.
The site recently created an
app that its customers can use to post their pictures to different sites. The
app allows users to post to Twitter, Facebook, Flickr, Tumblr, Poseterous, and
Foursquare. All these sites already have a large group of followers and this
new app gives Instagram and other social media sites an integrated feel for
consumers.
Similar to Twitter, Instagram
has a hashtag feature. When uploading a picture, a person has the option of
putting hashtags that relate to that picture. For example, if a pizza
restaurant puts a picture of their veggie pizza, they can use the hashtags
#pizza, #restaurant, #veggie, along with anything else that matches the
picture. Then, when someone searches for pizza, their picture will come up
along with all pictures with the hashtag #pizza.
Restaurants can use Intagram to
their advantage. About 60% of pictures uploaded onto Instagram are of food and
drink. Restaurants can post pictures of a dish or soup of the day instead of
just posting a comment to Facebook or Twitter. Pictures are better marketing
for food than words. Food is very visual and the colors and plating make a dish
pop out verses words that may sound good but do not give that visual image.
A picture is worth a thousand
words, and restaurants can use Instagram to spread those words to its
customers. With the amount of people on the site, and its increasing
popularity, it would be smart for restaurants to grab a camera, and put
themselves out there for the Instagram world. This social media site can be
used for promotions, marketing, and customer engagement. It is a great
marketing tool for restaurants and can get them a little closer to their
customers. For More Information Please Visit
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