How To Increase Instagram Followers 2020

Milan Kundra rightly said that "Business has only two functions - marketing and innovation." It is im-portant to understand that why every organisation spends whopping amounts on marketing themselves? Because marketing is all about creating the demand in the market and meeting those demands. The best channel used for marketing is 'content'. Content can be in many forms - audio, video or written articles. Until now, people used to consume content via TV, radio, magazine and newspaper. But if you notice, there is a great shift in consumer behaviour and the organisations' marketing strategies. It is because the time is changing, people are moving more towards digitisation. People spend more time interacting on the internet than doing it on real time basis. They discover news on Facebook, read blogs, watch YouTube and catch up with family & friends on social media sites, one of the main reasons why digital marketing is becoming the next big thing.

It has become important for people to share their opinions and purchasing decisions with their fellow consumers, follow the current trends and looks of their favourite celebrity, they want to share their experience via photos and videos. And for do-ing it they find it easier to use a smartphone than a laptop or a tablet. This shift in consumer behaviour has vastly affected the businesses across the globe. Companies have started focusing on m-commerce and social commerce than on e-commerce. Which answers the mind-boggling question that why Insta-gram and Facebook have become a powerful platform for selling.

Before we get into the detail, I would want you to review your previous day first. From the time, you got up till you hit the sack. I will tell you why I asked you to do this, it is not the brands or individuals who are boosting up the Instagram sales; it is us, you and me who are helping their businesses grow. In our free time, or when waiting for a cab, or standing in a queue - what do we do? We either check our WhatsApp, Facebook or Instagram, it gives us our daily dosage of entertainment, gossip, networking and a good time pass, isn't it? Yes, it does.

As we are focusing on Instagram sales, I would draw your attention to what we do on Instagram. We fol-low celebrities, favourite fashion sites, style bloggers, and the fashion divas of our college. We do it be-cause in some way they have managed to influence our mind with their style or way of life and some of us yearn to imbibe their style to make it our very own. And this is how it all starts, they influence us, so we follow them, like their posts, keep a regular check on their feeds, follow their favourite brands, shop at the stores they check into and so forth.

Companies or Individuals who are making money through Instagram are effectively using the concept of influencer marketing, social shopping and mouth marketing. Before we move on, it is important to know the what's before asking the how's?

What is Influencer Marketing?

The concept of engaging a public figure or a celebrity to endorse your brand or product is known as influ-encer marketing.

They influence the purchasing behaviour of individuals.

For example, "WROGN" launched by Kohli and Anjana Reddy's Universal Sportsbiz(USPL) has made a brand image of itself with Virat Kohli as its brand icon. Thus, inducing all the Kohli's fans to move into the action of experiencing the brand at least once. Here, Virat Kohli is the influencer. Even a simple tee rec-ommended by him would inspire his fans to buy it. They buy it, experience it and share it with their friends thus doing the mouth marketing for the brand.

Which brings us to the next most powerful medium of marketing, WOMM- Word-of-mouth-marketing. As the name suggests it is the way of marketing where people share their experience, good or bad with family, friends and build the reputation of the brand. And it is said that 92% of people trust the recom-mendations from the people they know directly. The moment your customers gain trust in your brand they will stick around to it forever.

Example, Amazon is one amongst the largest e-commerce websites in the world, it is because they have gained their users trust and that is why the customers prefer to shop with them more often than going on to the new site.

In the above two paragraphs, we have learnt about how the customer is influenced and decides to buy the product. It's a natural emotion that when you buy anything you want to share your happiness with your near and dear ones. Know their comments and views. Which introduced the concept of social com-merce or social shopping Apps like Qwiqq, Jifiti, Swaag and Asaan. These portals allow the users to dis-cover their interests, share the things they like on their platform, influence their Instagram Followers UK and drive them to buy it.

Instagram sales are encouraged by the same concept, while you scroll down the posts you see hundreds of ads and posts your friends and followings share. There might be a post which may be of some interest to you, so you would stop and view it, search for more information and buy if you like. Even if you don't buy, it leaves some imprint on your mind, so next time you want to shop, you'll go the particular page or post to follow the same style.

The Author writes columns useful for people who wants to know everything about Social Commerce and possess well- established knowledge about Social Shopping . Author gives information to people who all need to know about Influencers & Online Shopping For More Information Please Visit http://epicfollowers.co.uk/.