Social Media Profiling - A Reliable & Proven Trick to Customer Retention 2020
Determining the mood,
likes and dislikes of the people has been one of the most effective and proven
customer retention methods for many years. Previously, businesses would
determine it using the traditional methods such as Direct Interaction, Mail
Conversation and Marketing Survey. In this technology dominating modern era,
the methods to determine the taste of customers have become more reliable and
result oriented. 'Social Media Profiling' is a contemporary method which is in
trend nowadays. The growing popularity of social media platforms like Facebook,
Twitter, Instagram and Snapchat led to the invention of this unique technique.
It is basically a method of tracking people's behaviour and mood by following
the content they post on social media platforms. Its result producing abilities
in a short span of time has raised the eyebrows of many businessmen who would
use social media only for marketing and advertisement. Now-a-days, there are
several data analytics companies exist in the market which provide
professionally driven 'Social Media Profiling' service and Buy Instagram Followers UK .
Let's see, how does
'Social Media Profiling' go a long way in retaining the customers?
Customer Relationship
Management (CRM)
The technique helps to
determine the most appropriate time to talk to the customer. Whether the
customer care executive attends a call or puts it on hold could depend on the
last Facebook post, tweet or Instagram picture shared by the customer. In this
way, businesses can avoid losing a customer for sure. It also contributes to
decide the right tone of conversation with the customers. Through profiling,
you can easily predict the mood of the customer and can use the most suitable
tone to talk. If the customer has posted jovial or funny post on his/her wall,
the executive is advised to talk in friendly tone.
Determining the
Opinion of the Mass
Suppose you run a
media house which produces Daily Soap and short Ads. Due to some reason, they
are unable to keep-up the expectations of the audience, and are failing badly.
Now, it's vital to determine the root cause of the problem to find a concrete
resolution. 'Social Media Profiling' can do the trick here!! Using this
technique, professionals put the conversation of the audience about the show on
track, for a certain period of time. It helps to determine the cause of failure
through analysing the opinion of the mass.
Practising Customise
Marketing
Once the business
recognises the mood and interest of the customers through Social Media
Profiling, it becomes easier to customise the scheme & offers accordingly.
Customise marketing is majorly practiced in retail and banking sectors. For a
movie buff, they include a free movie ticket in their plan. And, for someone
who travels a lot across several destinations, they include a handsome discount
in their scheme. This proven technique has completely changed the ways
businesses would use to retain their clients in the past For More Information Please Visit
Comments
Post a Comment