There Is Real Value in Follow-Up 2020
In the business world,
follow up on just about everything is vitally important. It shows that a
company cares about good customer service.
Situations
for Follow ups
There are many
situations where follow-ups can and should be done. There is follow up to see
if a customer has received their order OK, or if it was a service that was
provided, when the project is finished; follow up to make sure the job was
complete to the customer's satisfaction.
Holiday
Follow ups
There are those
special follow-ups, such as Happy Birthday cards, Happy Holiday, and Happy New
Year cards. If a client has done business with the company for several years,
send a follow up note on the anniversary of them becoming a client to see if
there is anything else that they need to speak with the company about - another
service they might need. If the family has a new baby, follow that up, as it is
really important, just as following up on anniversaries.
Sign
of Good Customer Service
These types of
reminders or follow-ups let clients or customers know that you at least think
about them several times during the year on their special occasions. It is also
a sign of excellent customer service and is a way to stop problems before they
develop. These actually do impress a client or customer, especially when they
continue to get these reminders from the company year after year. Insurance
companies are very good at this, but most of the other companies do not seem to
care so much about it.
Follow
up and Social Media
With the development
of social media, another mean of follow up has surged up. Every company that
has a Twitter or Facebook account, needs to have someone who manages these
accounts and who connects back with customers who leave comments. Following up
your clients is important to stop a problem before it develops, so it is vital
to response to any customer on your social media pages who is not happy or has
a problem with the company. Complaints can spread like "wildfire"
through social media networks and these are problems that need to be solved
before they go any further than one or two people. Solving a problem on a
social media network can only take one comment or note, but can reach hundreds
of loyal customers to the company and Buy Instagram Followers UK .
Blog
Follow ups
This should also be
handled the same way on a company blog. The blog should have someone managing
it - updating content and following up on any comments that are made -
especially the ones that could be a problem.
Why
Some Don't Follow-up
Many companies are
afraid to follow up on everything, as they do not want to seem to be pushy. It
might be true that frequent follow-ups can come across as being pushy, but very
few people come close to crossing that line. Being pushy has more to do with
tone, than the frequency of following up. It might be best to not make too many
follow ups in a short period of time, but that really is not a problem when the
follow ups are written or simply a card is sent.
So yes, there is real
value in any follow up and it really does not cost that much budget wise. Try
it for about a year and see if you don't see good results.
This article is about
the value of follow up. It also
goes into those times when follow up is
appropriate. Get more useful information on the subject with Peter Ryan, who
has had over 40 Years in Sales and Marketing, Trainer Speaker, Principal of Mr.
Results marketing academy, a step by step e learning program for Small Business
and Start ups, and author of the Highly acclaimed book "Small Business
Marketing Secrets Revealed" available on Amazon For More Information Please Visit http://epicfollowers.co.uk/.
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