What Makes You And What Breaks You on Instagram 2020?
There was a good amount of time when Instagram was only used to
post flashy images and joyous moments of your life with your friends and
family. Now, the game has upped by the corporate marketers and even by small
business owners by incorporating Instagram marketing strategy in their fiscal
marketing plans which enables them to get potential clients from all over the
globe. Marketing your brand on Instagram is new into a lot of out's in the vast
pool of potential clients, sustaining this customer base and to attract new
customers these companies have to go through rigorous research exercises. In
order to generate more effective and much more lucrative results, one needs to
know how to develop a successful Instagram content strategy and Instagram
marketing campaign. In order to comprehend this one needs to familiarize
his/herself with the basics of what makes you and what breaks you on Instagram.
Here are some simple tips which will help you understand the
do's and don'ts of Instagram. You can use them both ways, for endorsing your
brand and as an individual to increase your Followers UK count on Instagram.
Consistent Posting
If you want your business to be known or your brand to be in the
discussion of masses you need to make your post methodological and on a daily
basis. Do not flood Instagram feed for others with your posts but making one
post every day will suffice what you want to achieve if you are an already
established brand. Use the editing techniques to make your image catchier,
which makes anyone who is scrolling up to stop and look at what post did you
made. Color toning, contrast, setting or framing, if it is an animated image do
make something cool enough so you get engagements (Anna, 2016). Being absentee
from your account will cost you followers not only that but it just gives a bad
reputation, be engaging with your followers. Make sure that the posts you are
making are impressive and an attention grabber, because it is better to post a
single most effective post than making a ten boring ones and getting no
response Carolyn E. (n.d.).
Post Timings/ Frequency
Now, if you are an underdog in the market and you want to be
known and break those chains hindering you, what you need to do is post two to
three times a day, and keep in check the timings you make your posts on for
example you need to make your first post between 8:30 am and 10:00 am.
Similarly, in the evening make your post between 7:30 pm and 10:00 pm.
Incorporate the use of "Analytics" there are many applications which
you can use to see what time suits you the most (Anna, 2016). Just indulge
yourself in this activity and see if the results are fruitful or not. If the
patterns don't work for you try another time bracket and then use it to your
benefit. This helps and increases the chances of engagement with your posts.
Engage Followers
If you keep on making posts and do not like or comment on the
responses you get on your post it gives out a bad gesture Carolyn E. (n.d.),
you will start getting lower and lower responses and there might come a time
people will stop commenting on your posts, so up your game and be friendly. Use
"regrams" and "private messages" to treat your followers
with appreciation, you can give a "shout-out" to the people who
frequently comment on your posts and drop likes. Similarly, allow people to be
a part of your creative team by giving them a chance to design a post for you
after you are an established brand with a great image, (Carolyn E. (n.d.).
Start-up promos and post the most creative, catchy and colorful post made by
one of your followers or you can post multiple posts to give everyone a chance,
this too will boost up your engagement and increase your follower base.
Don't Use Stock Photos
Tell your story with a class, capture high-quality images in
order to make posts. Use your own images and do not use the stock picture and
videos (Carolyn E. (n.d.), because the people who are available on social media
channels are pretty well informed about the already existing images out there.
So, rely on originality and do not overdo everything, for example, don't edit
your post image to an extent that it starts to look fake. Bear in mind that a
fake or overly edited image is much easier to spot and it again gives out a
negative vibe which can damage your already existing image on social media
account. Similarly, use of "Hashtags" is a must if you want your
image to be seen on different platforms, do collaborations with other Instagram
channels if you are a newbie, it gives a friendly vibe also and the followers
of the one you are collaborating with might start following you as well, if
your work is excellent and authentic.
Flashy Bio
Now, this part holds great significance as your bio is not only
your introduction in 150 words but it can be used to tell people to visit your
website and what link to click to get info on something related to your brand
(Carolyn E. (n.d.). People often make very rigid bio, in the sense that they just
mention minor details about themselves. If you are running your Instagram for
private purposes then it's fine because only your friends and family members
will be there to see what you post. This should not be the case with the
upcoming brands, use links, hashtags, basic info, a catchy tagline, etc. to
direct your followers to where you want to direct them.
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After you are an established and a well-renowned brand, you will
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