More Twitter Followers - A Signal of Authority 2020?

Twitter has been a massive success story on the web, and one of the fastest growing internet companies ever. Part of the appeal is that it has become a marketing tool for many businesses looking to build a loyal following, as it gives them a platform to offer announcements, deals, and new product information. As a result of this, there has been a rush to gain as many Twitter followers as possible. But is this practice really worth anything, and what does it mean to have so many followers On Followers Australia

Ideally, those who follow you on Twitter are real people who actually care about what you post. The problem is, the web is always populated with marketers who will utilize the latest free platform for something other than its intended use. With Twitter being so popular, many folks have used the act of "following" someone only as a tactic, in hopes of getting followed back. Many of these users are not at all interested in reading the Tweets of those they follow, and they may simultaneously manage multiple Twitter accounts under false names, where they never look at the stream of links left by their followers at all.

The "Follow/Unfollow" Tactic
Many marketers utilize a tactic on Twitter to gain both followers and attention by first following, then unfollowing, then following back another user. They may do this many times to the same user, in hopes that the user is receiving notifications that someone is following them. Also, since many users send out a Tweet to thank others for following them, this tactic increases the number of public mentions that a profile may receive, thus promoting the profile to even more followers.

It's no surprise that certain folks on the web misuse new technology to gain an advantage. That's been going on as long as the commercial web has been in place. What is interesting about Twitter is that the site, along with Facebook and other social media sites, is now indexed by search engines and can be used to provide signals of authority on the web, which the engines use to rank web pages. While it is still unclear exactly what effect these signals have in search rankings, the potential to gain new traffic to a website by virtue of your perceived authority on the web is going to make even more people try to increase their Twitter following just for the sake of the numbers.

The logical outcome of this is that the search engines will simply discount the number of followers as a signal, and use a different measure of authority, such as the amount of times someone is mentioned on the web, or the amount of times original content is shared by other users who have their own authority.

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